Greg Fleishman is an accomplished founder, investor, and operator with over two decades of experience building and scaling high-impact consumer businesses. As Co-Founder of Purely Righteous Brands, Up to Good Energy, and UNION Snacks, Greg has helped bring numerous purpose-driven companies and products to market—leading to several nine-figure exits.

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He has served on the boards of breakout brands including Lily’s Sweets and Nuun Hydration (both acquired), as well as Once Upon a Farm (with Jennifer Garner), 4th & Heart, and Demeter Biodynamic. Prior to his entrepreneurial ventures, Greg held senior leadership roles at Kashi, Kellogg’s, and Coca-Cola, where he helped steer innovation and growth across iconic portfolios.

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Named one of Forbes’ Top Consumer Catalysts in CPG, Greg also advises emerging brands as an Operating Partner with Springdale Ventures, Cambridge SPG, and Whipstitch Capital. In addition, he co-founded Fata & Fleishman Mentorship, a platform dedicated to accelerating founders across the consumer goods landscape.

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Known for his deep operational expertise and passion for mission-aligned business, Greg brings a unique lens on brand building, venture development, and the future of consumer culture.