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Greg Fleishman
Co-Founder & General Partner

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Greg has spent 20+ years founding, building and investing in natural consumer brands including multiple nine-figure exits.


Greg is the Co-Founder of Foodstirs (with Sarah Michelle Geller), Co-Founder of Up to Good Energy, and Co-Founder of UNION Snacks Co-Founder of Purely Righteous Brands, one of the leading brand studios in all of CPG.

Board Director of Lily's Sweets (Exited), Once Upon a Farm (with Jennifer Garner), 4th & Heart Ghee, Nuun Hydration (Exited) and Demeter Biodynamic Farming Greg formerly worked at Kashi, Kellogg's, and Coca-Cola and is a Forbes' Top Consumer Catalyst in CPG. Greg is also an Operating Partner with Springdale Ventures, Cambridge SPG, and Whipstitch Capital.

Greg is a Co-Founder of Fata & Fleishman Mentorship, which supports the CPG ecosystem.

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